Being Dyslexic is hard enough when you’ve got a job, but what about when you’re setting up and running a business? You’ve got to deal with everything from writing professional emails to making sure your accounts are accurate. Managing your dyslexia is critical to the business’s success; one spelling mistake could cost you a deal, slowing down your response rate and putting you at a disadvantage. But hang on; aren’t some of the most famous entrepreneurs also dyslexic? How can I follow in their footsteps?
I’m a dyslexic young Entrepreneur, who went straight into business after university (I know I don’t make things easy for myself), and this post is about sharing some mistakes I made to help you avoid them and get your business idea off to a brilliant start. Don’t let your dyslexia hinder your dreams; go out and get them. Hopefully, it will also inspire you to follow in my footsteps…
1. Not realising mistakes put people off
The first mistake I made was believing spelling and grammar don’t matter anymore. Boy, how wrong I was.
In business, first impressions are everything. It can be the difference between you getting the opportunity to pitch or being shown the door. Dyslexia, particularly regarding spelling and grammar mistakes, puts you at a disadvantage. You’ve got to work harder to make the same first impression that someone else can do with ease. You’ve also got emails, presentations, and those good old fashioned letters, a dyslexic’s worst nightmare.
I learned quickly that Microsoft Word Spell Checking software didn’t pick up my common mistakes; even my current one, Grammarly, which picks up most of them, still won’t tell me if a sentence makes sense. Even if I read over it, I still can’t tell.
2. Not leaning on experts
This leads me to my second mistake in business, not leaning on experts to help overcome my issues. This was quite a big mistake that still gets seen across the UK daily. I understand you want to save every penny you can, but the money invested in other people who are experts, especially marketing, makes you look more professional. (Side note, make sure they are experts and don’t just say they are. They could take you for a ride.)
Industry experts streamline your business and help you save time. You might even create a long-lasting partnership; for instance, I work closely with a Birmingham copywriter, who checks every email campaign I write. It doesn’t take long, but who do I recommend when someone is looking for a copywriter or who will I use when I have a big job?